Need help getting started with a program to test your Marketing effectiveness?

Over at author Oli Gardner has an excellent checklist for A/B testing for marketing approaches. Do you know which inbound channels are more successful for conversions, or driving the most traffic to your pages? Check out this article because, as Oli Gardner says:

“A/B testing is part art, part science, and part blind luck. But unless you test, you’re walking blindly through a marketing maze, not knowing which direction to turn.”

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